It’s finally here! J. Crew, the iconic American retailer opens its second store in Canada at 1088 Robson Street today. I was lucky enough to attend a special media preview yesterday morning with fellow bloggers, Kelsey from The Anthology, M’c Kenneth from Little Fashionisto and Victoria from Demi Couture. Here’s your first peek at the new store!
Meet Tom Mora, Head of Women’s Design and Frank Muytjens, Head of Men’s Design. The two took us around the store and gave us the scoop on what we would see in-store.
For those who haven’t stepped into a J. Crew store before, the store is known for pieces that you can continually add to your wardrobe. Classics that you can take from casual to dressy. Tom pointed out that they are also obsessed with polka dots and stripes at J. Crew.
Bright colours were prevalent in store, along with different levels of colours. I’m loving this toothpick jean in coral. One of the hot colours this summer.
More brights, stripes and polka dots. You’ll also notice pretty iPhone cases, including an anchor pattern. A pattern we also noticed on pants and shirts, a very whimsical and nautical feel.
The store is two floors, first floor being women’s and second floor being women’s shoes and handbags along with men’s. The Vancouver store is the very first to include the men’s collection. The first store opened last year in Toronto’s Yorkdale Shopping Centre.
Pretty patterned, textured and coloured clutches to punch any outfit. The shoe salon was also filled with classic ballet flats (something they’re known for) and wedges.
The men’s collection was situated in two rooms. Sport jackets, chambray shirts and cashmere v-necks to make sure your man is very well-dressed. Frank’s go-to-look, a chambray shirt (which came in blue, grey or red) with dark denim. He highlighted the 484 slim jean, a jean that was named after their men’s standalone store in the “city”. Silly question, I asked which city. New York, of course.
Looking at some of the canvas bags and knapsacks, which “everyone is New York is carrying”.
The space is beautiful. The clothes are classic with fine details. Welcome to the city J. Crew. That would be Vancouver.