A self-proclaimed design addict, moment seeker and part-time ninja – Ashleigh Schouwerwou is also a Toronto-based graphic designer and illustrator currently working for a global travel brand. As a personal creative venture, she just launched her own line of sassy paper goods, Paper Society Co. You may have also seen Ashleigh’s work in Style at Home (she was an associate art director there) and Elle Canada. Meet Ashleigh.
Wearing… All Saints coat, Wilfred tee, black skinny jeans from Urban Outfitters, Sam Edelman boots, bag from Zara, Ray Ban Wayfarers
People would describe my style as… Minimalist with a bit of an edge. I’m put together, but a little undone ¬– I’m not into glitz. I live in loose, drapey fabrics in neutral colours and swear by ‘basics’ (I think everyone should have a good white tank). I’m all about being comfortable, but I’ll never say no to a pair of killer heels.
Last purchase… An amazing chain bracelet by Biko, a local Toronto jewellery designer.
Next purchase… The perfect dress to wear to that party I went to the other night…
Most prized possession in your closet… A vintage cross-body leather saddle purse that’s taken a beating and lived to tell the tale. I’ll wear it until I can’t anymore.
Fave brands… All Saints, Wilfred and Zara.
Fave shopping spots… My closet? There’s always something good in there that I’ve forgotten about. I love picking up things when I’m travelling because they tend to be more unique and there’s some sentiment attached.
Obsessed with… Trying to declutter my closet! (see previous question) I’m convinced that the more I have, the harder it is to get dressed in the morning. My goal is to eliminate half of my wardrobe and donate it to those who will make much better use of it. On a larger scale, I want to take in as many moments and experiences as I can in life.
Beauty products that I swear by… MAC Face and Body Foundation is magic, and anyone who knows me knows that I need good lip balm on hand 24/7. Add in a touch of confidence, and you’re glowing.
Favourite hang-out spots… Curled up on my couch. I don’t spend enough time there. The great thing about Toronto is that it has so much to offer, so I love to just explore the city. The best places are the random ones you just bump into.
Songs on rotation… The new xx album. In love.
Daily must-read site… I love The Grid TO for news on what’s happening around the city. I’m also always popping in to check out Jamie Beck’s incredible fashion photography on From Me to You. She does these incredible ‘photos in motion’ called cinemagraphs – my favourite is the Anna Sees Everything from NYFW.
Photo by Lauren McPhillips