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Foundation 101: How To Choose Which Is Best For You

foundationChoosing your ideal face makeup is not an easy task. You have so many things to consider when foundation shopping, including what finish, coverage and formula is best for you, not to mention the pain of finding the perfect shade! I don’t know if you’re like me, but I have a foundation graveyard in my makeup closest of trial and errors with different formulations and shades of foundations that didn’t make the cut. To make the search a tad easier for you, here’s a breakdown of all you need to know about the difference of each foundation formula and benefits of each so that you can make an informed decision about your next foundation purchase.

Step 1 – Choose a formulation… The best way to decide which foundation formulation is the one for you is basing your decision on your skin type;

Liquid… Liquid foundations are the most versatile of foundation formulas and work with all skin types. So, when in doubt and if you’re really having a tough time choosing which formula is best for you and your overall make up look, choose liquid.

Powder… If you have oily skin you should opt for a powder foundation. Powders will help out with shine and mattify the skin without feeling heavy or greasy on your skin.

Cream… Cream foundations are a superb choice for anyone with dry skin as most formulas tend to have moisturizing properties. Cream foundations include products like BB and CC Creams. Uunaware of the difference between the two? The difference is subtle, BB creams are lighter than a foundation but heavier than a tinted moisturizer all while providing coverage with added skin care benefits such as SPF (however, BB Creams are not a substitute for sunscreen!). CC creams are for colour correcting to solve any issues with redness and will be lighter on the skin compared to a BB cream.

foundation101Step 2 – Choose a coverage type.. Full, Medium Sheer? Choosing your coverage really boils down to personal preference and what you are hoping to hide. If you’re wanting to achieve the no makeup look, want light coverage, or want the option to layer, go for a sheer foundation such as Urban Decay Naked Skin Beauty Balm Broad Spectrum SPF 20, $32 CAD, Sephora. For those of you who want to even out your skin tone or hide any minor skin discolouration or mild acne try out a medium coverage foundation like Almay Wake Up Liquid Makeup, $17.99 CAD, London Drugs. If you have serious skin issues, such as severe acne or discolouration pick up a full coverage foundation such as Kat Von D Lock-It Tattoo Foundation, $43 CAD, Sephora. Even if you don’t have a ton to hide, full coverage is also great for creating a blank canvas on your face to apply any makeup look you desire such as contouring or to really make colours pop.

Step 3 – A few other things to consider… Innovations in foundation have come a long way over the years. Many foundations today have bonus skin benefits such as anti-aging and long-wearing properties. If you’re at all worried about fine lines and wrinkles go for an anti-aging formula to target those pesky areas, Maybelline’s Instant Age Rewind, $15.99 CAD, London Drugs collection is great.

Lastly, depending on your makeup look you’ll also want to consider the finish of your foundation, you have luminous, matte, natural, radiant and satin to choose from. For example, I love applying a dramatic winged eyeliner and a bold lipstick so this look pairs perfectly with a matte finish foundation; I use L’Oreal Infallible Pro-Matte, $19.99 CAD, London Drugs to achieve this look.

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