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Get Your Sparkle On: The Style Spy Interviews YouTube Superstar LaurDIY

With over 2 million subscribers, Toronto-based YouTube star Lauren Riihimaki, otherwise known as LaurDIY, is the Queen of DIY and self-proclaimed Professional Glitter Lover. She’s risen to YouTube fame with her easy-to-follow and insanely practical videos on DIY style, beauty and home decor.  After watching Lauren’s bright and effervescent personality on screen, I’ve pretty much convinced my DIY-challenged self that I too can create a Chanel-inspired metallic print or brilliant gumball machine costume this Halloween (seriously, it’s costume contest-worthy.) Without a doubt, this girl is a glue gun Jedi with a strong sense of style and a killer creative instinct to match. I caught up with Lauren recently to find out more about her fashion and crafting essentials.

What are 3 things you always carry in your handbag?

I’m that girl that always has the most obscure things in her bag on top of all the essentials. Seriously if you ever need a protein bar, Q tip or lip liner, I’m your girl. Three essentials that I make sure I always have though are a portable phone charger, lip balm and a snack of some sort (I’m always hungry, like ALWAYS hungry).

How do you come up with all your DIY projects?

My DIYs are heavily based on the seasonal calendar, so for example back to school is coming up, followed by Halloween and fall themed videos and then the holiday season obviously in the winter! Aside from that, my viewers are also a huge source of inspiration, they’re always so helpful in providing ideas or requesting specific projects they would like to see on my channel.

Must-have tools in your craft kit?

Glue gun. Glue gun. Glue gun. And glitter. So much glitter.

What are some of your favourite moments since launching your channel?

Every meetup, whether it had a turnout of 30 people or 300 is absolutely amazing. I can’t even begin to describe to you how heartwarming and unreal the experience is being able to meet and hug my viewers. They each have a story, experience or connection with the content that I love to create that brings us together and being able to thank my viewers for their support is so amazing.

What’s your go-to summer outfit to survive the east coast humidity?

T-shirt dress or vintage tee with high-waisted denim shorts!

Starbucks beverage of choice?

Teavana Sparkling Tea Juice in passion tango and pineapple, caramel apple spice or skinny vanilla latte!

Meet LaurDIY at the Yaletown Vancouver Starbucks on August 1

Beat the heat and get your sparkle on! Lauren has teamed up with Starbucks to co-design a one-day only sparkle popup shop to celebrate the new Teavana® Sparkling Tea Juices. On Saturday, August 1 between noon and 4 p.m., head to the Yaletown Starbucks at 1195 Mainland Street. Meet LaurDIY in person and get your hair, nails, tumblers, sunglasses and more glittered up by a Starbucks sparkle specialist. 



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