This past Friday, Jan and I had a chance to get a sneak peek of the new Urban Decay store at Metropolis at Metrotown – the first freestanding store in Canada. It’s situated on a busy corner (it’s on the second floor near Atrium Court, next door to Blue Ruby) and a modest 632 square feet. We have no doubt the store will be super slammed the first little while. The staff at the store gave us an informative tour on the twenty year old brand started by Wende Zomnir, a self-professed beauty junkie. Here are 6 things we learned.
1. Urban Decay started as a collection of lipsticks and nail polishes and those very lipsticks and nail polishes are back! The Vintage Lipstick Capsule Collection of nine shades and Vintage Nail Color Collection in 12 shades is available exclusively at the store.
2. The new Urban Decay Naked Ultimate Basics Eyeshadow Palette comes out in TWO weeks. This is highly anticipated. There are 11 matte shades and one shimmery – we were told that the Extra Bitter shade (2nd from bottom left, a coppery brown) is the star shade of the palette – the shade everyone is talking about. You can get your name onto the waiting list now cause we’re sure it’s going to sell-out. This is already on Jan’s wish list!
3. Store Exclusives: How does the store differ from what you see at Sephora? There are exclusive shades and store-only products. This includes false lashes, the Eyeshadow Prime Potion in Enigma (it’s matte with a pink undertone), the vintage collections (mentioned above) and lifestyle products like t-shirts.
4. Holiday Collection UD Pro Brush Vault: We got a sneak preview of this 29 brush set from their holiday collection (it’s not available yet). This brush vault will set you back a pretty penny at $400, but look at it! It’s heart-stopping.
5. 100 Lipsticks: That’s how many shades there are for the Vice lipsticks. So many pretty shades, but a bit overwhelming – how do you choose? We were told that Backtalk (a matte mauve nude pink) and 1993 (a medium brown with a matte finish) are two best-sellers. Wende also has her top picks for those of you who need help making a decision.
6. The Beauty Menu: There’s a host of complimentary makeup looks that an artist can help you with – the Color Unleashed Eye, the Naked Eye, the Ultimate Lip and UD Ultra Definition Skin. Bookable appointments include The Standard (30 minutes, $50) or The Full Monty (45 minutes for $75). For makeup newbies, you can also learn from an artist with the First Timer, 60 minutes for $100. And if you want to Master The Trade with an artist, it’s 90 minutes for $150.