Driving through Kerrisdale one rainy night a glimmer of hope caught my eye; a fantastic, gold sequined, Tracy Reese skirt hanging in the window of new boutique Jules & Eve (2009 West 41st Avenue). Style Spy girls can skip the drive-by this Saturday and stop-in from 11 to 6:30pm for the grand opening of the store (donâ€™t forget to tell them Style Spy sent you). We chatted with Jules & Eveâ€™s Sara Au Yeong for a sneak peek at whatâ€™s inside.
In the name:
I have always loved the name Jules. It’s one of those names I would name my kid in the future. As for Eve, it represents all the desirable dresses and makeup in the store.
We specialize in dresses for events, cocktails, parties, you name it. We want our store to be ‘the place’ for dresses, especially when [ladies] have a last minute invite; we always have the best styles.
Jay Godfrey, MINT Jodi Arnold, Betsey Johnson, Jason Matlo, Angel Jackson, Ecoskin, FEVER UK, Ruthie Davis, Frocks by Tracy Reese, Plenty by Tracy Reese, Tracy Reese – she has 3 divisions in total – Twenty8Twelve, and Felix Rey. We only carry 1 to 3 pieces per style.
For the makeup bag:
Stila Cosmetics – only the best of course. And Juara Skincare; [this line of] divine skincare and bath and body products is made from ancient Indonesian ingredients.
What hits the racks:
I pick 75% of it based on what I love and the rest [are things that] might not be my style, [but I think others would like]. So far, the feedback has been, “Your store has beautiful pieces.” I think this formula is working.
Your ensemble for the grand opening:
I am definitely leaning toward a Jay Godfrey piece. So in love!
Grand opening extras:
We are offering 10% off all dresses from November 14th to 16th. For makeup, thereâ€™s $10 off for any $75 purchase before tax. We are also serving dainty sweets and savouries from The Secret Garden, the ‘it’ place in Kerrisdale for high tea.
Heidi Hofstad, The Style Spy