The Style Spy contributes to Spotify Canada’s first major Canadian campaign. As an influencer, The Style Spy curated songs for Spotify’s Music For Your World playlists.
Herbert said the company chose to work with influencers on the campaign because it’s mainly a word-of-mouth brand. Montreal’s Westmount Fashionista, Vancouver’s The Style Spy and Calgary’s The Style Guys all worked on playlists for their cities. Hebert said Spotify intends to extend its neighbhourhoods strategy long past the end of the campaign cycle, and will continue to create new Canadian playlists inspired by “other cities, iconic places and neighbourhoods.”